Social Strategy

BRIEFING, RESEARCH, CONTENT CREATION,
CREATIVE SUPPORT, REPORTING

From street style and mood boards to on-set content creation, shareable videos, and memes, our diverse social mix expanded Harry Rosen's presence in impactful ways. Here are some highlights.

I enlisted photographer Marc Richardson to capture fashion week street style for our social channels. These posts consistently delivered our highest engagement, attracted new followers and reinforced our presence as leaders in the menswear scene.

On-set content creation was essential for bringing our brand’s stories to life, capturing authentic, behind-the-scenes moments that resonated with our audience while boosting engagement.

Early on at Harry’s, I invited Matty Matheson in for a suit fitting that kicked off a string of collaborations. He also created social content with us that pulled in over 500k views from only two videos.

500k views from 2 videos.

>Video One

>Video Two

When time is tight and the social team is swamped, I’ll jump in to create content myself—whether that’s snapping a quick shot or finding timely on-brand trends to jump on or CapCut formats, like this American Psycho TikTok. 29.3k views

Social Strategy

BRIEFING, RESEARCH, CONTENT CREATION, CREATIVE SUPPORT, REPORTING

I enlisted photographer Marc Richardson to capture fashion week street style for our social channels. These posts consistently delivered our highest engagement, attracted new followers and reinforced our presence as leaders in the menswear scene.

On-set content creation was essential for bringing our brand’s stories to life, capturing authentic, behind-the-scenes moments that resonated with our audience while boosting engagement.

Early on at Harry’s, I invited Matty Matheson in for a suit fitting that kicked off a string of collaborations. He also created social content with us that pulled in over 500k views from only two videos.

When time is tight and the social team is swamped, I’ll jump in to create content myself—whether that’s snapping a quick shot or finding timely on-brand trends to jump on or CapCut formats, like this American Psycho TikTok. 29.3k views

Ask Harry

Editorial Strategy

BRIEFING, RESEARCH, CONTENT CREATION,
CREATIVE SUPPORT, REPORTING